The main goal for the project is to assess the social media tools currently used by X and to present a digital social media marketing plan for the agency. This will involve several different steps for the students, including:

- Analyzing the current social media tools and platforms used by X

- Researching and identifying the target audience and market for the agency's products and services.

- Developing a comprehensive digital social media marketing plan that includes content strategy, advertising strategy, and engagement strategy.

- Presenting the marketing plan to the agency's management team.

By the end of the project, students should complete the following list of activities:

- A report analyzing the current social media tools and platforms used by X.

- A detailed digital social media marketing plan that includes content strategy, advertising strategy, and engagement strategy.

- A presentation to the agency's management team outlining the marketing plan and its potential impact on the business.

Final deliverables:

- A written report detailing the analysis of current social media tools and the digital social media marketing plan.

- A presentation deck for the marketing plan presentation to the agency's management team.

Availability every week

Project feedback will be provided

Ability to mentor students

I can act as a reference for future job opportunities.