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Promotional Plan & Materials

MARK 3340
Fermé
Contact principal
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Douglas Beech
Douglas Beech
Educateur.trice
(3)
6
Chronologie
  • mai 9, 2022
    Début de Expérience
  • juillet 27, 2022
    Fin de Expérience
Expérience
2/2 match de projet
Dates fixées par le Expérience
Compagnies privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Étude de marché Marketing strategy
Compétences
advertising marketing & advertising promotional campaign fundamentals of the creative aspects of promotion promotional strategy
Objectifs et capacités de Apprenant.es

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 7 teams.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
35 Apprenant.es dans le programme
Projet
80 heures par Apprenant.e
Les Apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Your organization will receive the following deliverables in three phases:

  1. A background document, including promotional plan objectives, creative theme, and key messaging.
  2. A broadcast script, print samples, and other predetermined interactive and sales promotions.
  3. Public relations materials, event or sponsorship materials, and personal selling or direct response promotions.
Chronologie du projet
  • mai 9, 2022
    Début de Expérience
  • juillet 27, 2022
    Fin de Expérience

Exemples de projets

Beginning in May 2022, a group of five to six 3rd year Undergraduate student-consultants will spend 300 hours over the course of the semester creating a promotional plan for your company.

Students will research your organization and industry and develop a strategic plan of promotion, based on your objectives. The plan will include samples of promotional materials in different media, such as scripts, print ads, press releases, and sponsorships.

Project scope can include, but is not limited to:

  • Reaching a new target market.
  • Promoting a new product.
  • A special sale or event.

Critères supplé mentaires pour Compagnie

Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:

  • Q1 - Case à cocher
    Minimum of 2-3 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project/group).
  • Q2 - Case à cocher
    Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student's questions or provide additional information.
  • Q3 - Case à cocher
    Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.