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International Market Strategy for Product Expansion

B411
Fermé
Contact principal
George Brown College
George Brown College
Toronto, Ontario, Canada
ANU HARDER
PROFESSOR
(1)
1
Chronologie
  • janvier 2, 2019
    Début de Expérience
  • janvier 11, 2019
    Project Scope Meeting
  • février 21, 2019
    Midway Check In
  • avril 12, 2019
    Fin de Expérience
Expérience
1/1 match de projet
Dates fixées par le Expérience
Compagnies privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Opérations Gestion de projet Stratégie de vente Marketing strategy
Compétences
project planning, organization strategic recommendations marketing plans market research, brand analysis
Objectifs et capacités de Apprenant.es

Continuously developing your product and service offering is essential to keeping pace with rapidly-shifting market demands. In this project, Graduate International Business students working in cross-disciplinary teams will apply their business acumen and creativity to develop an International Marketing Plan for your product/service. One international target market will be chosen after analysis of Industry Landscape, Socioeconomic Trends, Cultural, Regulatory, Logistical, and Financial Analysis.

Apprenant.es

Apprenant.es
Tout niveau
40 Apprenant.es dans le programme
Projet
42 heures par Apprenant.e
Les Apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 - Project Execution: Students will work on the deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report: Groups will submit a 20-page report on their research and recommendations.

*The top 2 groups, as determined by the instructor, will present their findings to you in person or virtually.​

Chronologie du projet
  • janvier 2, 2019
    Début de Expérience
  • janvier 11, 2019
    Project Scope Meeting
  • février 21, 2019
    Midway Check In
  • avril 12, 2019
    Fin de Expérience

Exemples de projets

Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.

Project examples include, but are not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Identifying which international market to enter (including a brief market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Identifying potential international partners for international expansion, and providing a brief strategic overview).

Critères supplé mentaires pour Compagnie

Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:

  • Q1 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q2 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.