Our 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy. 

A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project.

Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.

The Community Partner will receive a written strategic marketing plan that summarizes the student’s internal and external findings and offers recommendations. Student team and the CP will work together on a 5-6 week implementation phase of the approved portion of this plan. Students will provide the partners with a final report including future recommendations.