Advertising & PR Campaign Plan
Contact principal
Chronologie
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septembre 15, 2025Début de Expérience
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septembre 23, 2025Start Creative Brief
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septembre 23, 2025Client Kick Off Meeting Scheduled or Completed
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novembre 11, 2025Recorded Campaign Presentation
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décembre 12, 2025Fin de Expérience
Chronologie
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septembre 15, 2025Début de Expérience
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septembre 23, 2025Start Creative Brief
The agency should start the creative brief draft during or based on the KO meeting with the client. The Creative Brief details are provided within Module 2 of the LMS. Please review the template and example for reference.
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septembre 23, 2025Client Kick Off Meeting Scheduled or Completed
The Account Director will manage all communication with the client throughout the semester. The first milestone will be to conduct the Client KO. This should be conducted virtually using Zoom. All agency members are encouraged to attend this meeting to establish and create rapport with the client. The creative brief can be started during this virtual meeting.
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novembre 11, 2025Recorded Campaign Presentation
Submit the recorded campaign presentation link to your client on a word document. Assignment directions and guidelines are listed in the LMS.
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décembre 12, 2025Fin de Expérience
Portée de Expérience
Catégories
Communications Marketing strategyCompétences
digital marketing marketing research design & multimedia marketing strategy social mediaNote: Looking for companies that are B2C only. Preferably companies interested in diving into the United States market.
Student-consultant groups will create a fully integrated advertising and public relations campaign for your new product or established brand. The campaign includes planning, strategy and tactic development, research, and evaluation.
Apprenant.es
Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope.
Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization, which will include the following:
- Situation analysis (research methodologies, data, and findings).
- Problems and opportunities (SWOT).
- Strategy (marketing goal, IMC objectives and strategies).
- IMC tactics section (creative strategy, recommendations, and plan).
- Implementation section (budget, schedule, and HR considerations).
- Evaluation guidelines (how the campaign success will be measured).
Chronologie du projet
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septembre 15, 2025Début de Expérience
-
septembre 23, 2025Start Creative Brief
-
septembre 23, 2025Client Kick Off Meeting Scheduled or Completed
-
novembre 11, 2025Recorded Campaign Presentation
-
décembre 12, 2025Fin de Expérience
Chronologie
-
septembre 15, 2025Début de Expérience
-
septembre 23, 2025Start Creative Brief
The agency should start the creative brief draft during or based on the KO meeting with the client. The Creative Brief details are provided within Module 2 of the LMS. Please review the template and example for reference.
-
septembre 23, 2025Client Kick Off Meeting Scheduled or Completed
The Account Director will manage all communication with the client throughout the semester. The first milestone will be to conduct the Client KO. This should be conducted virtually using Zoom. All agency members are encouraged to attend this meeting to establish and create rapport with the client. The creative brief can be started during this virtual meeting.
-
novembre 11, 2025Recorded Campaign Presentation
Submit the recorded campaign presentation link to your client on a word document. Assignment directions and guidelines are listed in the LMS.
-
décembre 12, 2025Fin de Expérience
Exemples de projets
Beginning each semester, 2-3 groups of student-consultants will spend up to 630 hours per team developing a comprehensive advertising and public relations campaign for your organization.
Based on extensive research and analysis, each group will create a unique, tailored plan that addresses a specific challenge or opportunity your organization is facing.
Project examples may include, but are not limited to:
- Product re-branding.
- New product or service launch.
- Organizational re-branding.
Critères supplé mentaires pour Compagnie
Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:
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Q1 - Case à cocher
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Q2 - Case à cocher
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Q3 - Case à cocher
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Q4 - Case à cocher
Contact principal
Chronologie
-
septembre 15, 2025Début de Expérience
-
septembre 23, 2025Start Creative Brief
-
septembre 23, 2025Client Kick Off Meeting Scheduled or Completed
-
novembre 11, 2025Recorded Campaign Presentation
-
décembre 12, 2025Fin de Expérience
Chronologie
-
septembre 15, 2025Début de Expérience
-
septembre 23, 2025Start Creative Brief
The agency should start the creative brief draft during or based on the KO meeting with the client. The Creative Brief details are provided within Module 2 of the LMS. Please review the template and example for reference.
-
septembre 23, 2025Client Kick Off Meeting Scheduled or Completed
The Account Director will manage all communication with the client throughout the semester. The first milestone will be to conduct the Client KO. This should be conducted virtually using Zoom. All agency members are encouraged to attend this meeting to establish and create rapport with the client. The creative brief can be started during this virtual meeting.
-
novembre 11, 2025Recorded Campaign Presentation
Submit the recorded campaign presentation link to your client on a word document. Assignment directions and guidelines are listed in the LMS.
-
décembre 12, 2025Fin de Expérience