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Marketing Management

MRKT621
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Houman Sanandaji (Sasha)
Houman Sanandaji (Sasha)
Business School Faculty
(8)
5
Chronologie
  • mai 5, 2023
    Début de Expérience
  • mai 5, 2023
    Client's introductory session for students
  • mai 15, 2023
    Project Scope Meeting
  • juin 12, 2023
    Final Report and Presentation Delivery
  • juin 13, 2023
    Fin de Expérience
Expérience
1/1 match de projet
Dates fixées par le Expérience
Compagnies privilégiées
Canada
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Étude de marché Stratégie de vente Marketing strategy
Compétences
digital marketing competitive analysis sales & marketing marketing strategy research
Objectifs et capacités de Apprenant.es

This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Apprenant.es

Apprenant.es
étudiant.e de cycle supérieur
Tout niveau
35 Apprenant.es dans le programme
Projet
35 heures par Apprenant.e
Les Apprenant.es s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

Students will submit:

  • Report
  • Online presentation

Project Deliverables:

  1. Situational and environmental analysis explaining how your industry looks like, a complete analysis of your competitors in the market, proper SWOT analysis of your business, and also customer analysis.
  2. Marketing strategy, product/service focus, and goal setting, explaining your PLC and where the product/service belongs in that scale. Studying the market segment(s), coming up with proper positioning, promotion and targeting strategies.
  3. Developing proper Marketing Mix for your product/service(s).
  4. Budgeting. They will be in touch with you to find out realistic and feasible budgeting strategy, allocation, etc. for their proposed marketing plan (keeping in mind that most of these students are in tier 2 of their MBA program and have no academic finance knowledge)
  5. Control and monitoring the implementation of the proposed marketing plan. In this phase they will plan to create a proper feedback mechanism to monitor progress.
Chronologie du projet
  • mai 5, 2023
    Début de Expérience
  • mai 5, 2023
    Client's introductory session for students
  • mai 15, 2023
    Project Scope Meeting
  • juin 12, 2023
    Final Report and Presentation Delivery
  • juin 13, 2023
    Fin de Expérience

Exemples de projets

Examples include but are not limited to:

  • Market planning: developing market planning for small to medium size businesses.
  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.

Critères supplé mentaires pour Compagnie

Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:

  • Q1 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Q2 - Case à cocher
    Be available for a quick online call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q3 - Case à cocher
    Riipen template NDA forms will be signed by every student in the team.
  • Q4 - Case à cocher
    Incentives for students to be provided by the business: An official recommendation letter students can add to their resume, or an endorsement on students' LinkedIn page, or a reference of their cooperation with the business (in any form, LinkedIn reference, a certificate signed and sealed by the respective business, etc.)
  • Q5 - Case à cocher
    Ba available for one either online or in-person session to explain project objectives for the group.
  • Q6 - Case à cocher
    Introducing someone to attend the final presentation either online or in-person, developing and/or filling the evaluation forms, and providing recommendation letters for the students.
  • Q7 - Case à cocher
    UCW is specifically following APA Style 7th edition for reports. Any other format cannot be accepted when delivering the report.