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Marketing New Products for a Consumer Brand

MKT 101
Fermé
Contact principal
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Anuraj Bajwa
Anuraj Bajwa
Educateur.trice
(2)
3
Chronologie
  • mai 3, 2020
    Début de Expérience
  • juin 2, 2020
    Project Scope Meeting
  • juin 16, 2020
    Midway Check In
  • juillet 27, 2020
    Fin de Expérience
Expérience
7/4 match de projet
Dates fixées par le Expérience
Compagnies privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Étude de marché Stratégie de vente Marketing strategy
Compétences
marketing communications market assessment basic financial analysis environmental review competitive assessment
Objectifs et capacités de Apprenant.es

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

Apprenant.es

Apprenant.es
Formation continue
Tout niveau
50 Apprenant.es dans le programme
Projet
30 heures par Apprenant.e
Les Apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

The final project deliverables will include a written report that includes the following key components (as appropriate to the context):

· Research and recommendations relating to the development of a new product or service.

· Assessments of the market situation of the product(s) or service(s) in question.

· External and internal environmental scanning.

· Market segmentation, targeting, and positioning.

· Marketing strategies

· Marketing Budgets

· Schedules, task descriptions, resource allocations, and timelines for implementation

Chronologie du projet
  • mai 3, 2020
    Début de Expérience
  • juin 2, 2020
    Project Scope Meeting
  • juin 16, 2020
    Midway Check In
  • juillet 27, 2020
    Fin de Expérience

Exemples de projets

Students, in groups of 4 or 5, will research and construct a plan that will help you achieve success in your marketing efforts. Your own staff will liaise with the course instructor and students to ensure that their work meets the objectives—whether financial, marketing, or societal—that your company sets out to achieve around the development and/or launch of a new product or service.

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations relating to the development and/or launch of a new product or service. Student teams will address industry-specific concerns as well as broader elements of marketing best practice to provide as meaningful contribution to your firm’s decision making process around these questions.

Project Examples include, but are not limited to:

· Research and Recommend a New Product to a Company and Plan its Launch

· Research and Recommend a New Service to a Company and Plan its Launch

· Plan a New Product Launch

· Plan New Service Launch

Critères supplé mentaires pour Compagnie

Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:

  • Q1 - Case à cocher
    Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience. Advise the instructor if students will be required to sign an NDA prior to beginning the project.
  • Q2 - Case à cocher
    Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information. Minimum of 2-4 interactions with each student group leader (approximately 4-6 hours over the duration of the project). Let the students/instructor know if you will be away for an extended time (e.g., vacation).
  • Q3 - Case à cocher
    Provide an online video or link to your website to introduce the students to your organization prior to starting the project.
  • Q4 - Case à cocher
    There will be several student groups participating in the Riipen Assignment. To provide efficiency in the information sharing process and minimize the time commitment required by the organization, 2 - 3 web conferences may be scheduled in advance with the lead of the participating organization at the appropriate intervals. The Instructor may ask that you participate in an Instructor-led webinar session for students at the beginning of the project by providing an overview of your organization, project and desired/expected outcomes.
  • Q5 - Case à cocher
    Share feedback and recommendations about the project deliverables with the students and instructor.