Students in this course are in their 3rd or 4th year of their program. These students can be expected to have an advanced understanding in this project area. The students will form from the Marketing program and the Design program. Each team will have one dedicated design student per group.

Shared Learning Objectives:

• Develop effective communication and collaboration skills.
• Apply theoretical knowledge to practical scenarios.
• Enhance problem-solving and critical thinking abilities.

Different Learning Objectives:

• Marketing Students: Focus on market research, strategy development, and data analysis.
• Design Students: Emphasize creative design, prototyping, and visual communication.

The student groups will represent themselves as firms for one of the Community Partners chosen in class.

● Marketing Students: Create data-driven marketing strategies that meet client objectives.

● Design Students: Develop visually compelling designs that align with marketing

strategies.

Students learn how to integrate marketing strategy in complex and dynamic environments. Taking advantage of the latest marketing research results and students' previous knowledge of segmentation, targeting, positioning and the marketing mix (e.g., product, distribution/place, promotion, price), students develop a sustainable marketing strategy report for a real-world organization.