Marketing Strategy

Contact principal
MacEwan University
Edmonton, Alberta, Canada
Community Partnership Developer
(219)
7
Chronologie
  • septembre 21, 2024
    Début de Expérience
  • octobre 1, 2024
    Team Contract
  • octobre 1, 2024
    Submit Your Project Agreement
  • décembre 7, 2024
    Fin de Expérience
Expérience
6 projets souhaités
Dates fixées par le Expérience
Compagnies privilégiées
N'importe où
Tout type de Compagnie
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing sur les réseaux sociaux Stratégie de vente Marketing strategy
Compétences
marketing strategies strategic marketing marketing
Objectifs et capacités de Apprenant.es

Our 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy. 

A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project.

Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Niveau Intermédiaire
40 Apprenant.es dans le programme
Projet
20 heures par Apprenant.e
Les Educateur.trices affectent les Apprenant.es à des projets
Équipes de 4
Résultats et livrables attendus

The Community Partner will receive a written strategic marketing plan that summarizes the student’s internal and external findings and offers recommendations. Student team and the CP will work together on a 5-6 week implementation phase of the approved portion of this plan. Students will provide the partners with a final report including future recommendations.

Chronologie du projet
  • septembre 21, 2024
    Début de Expérience
  • octobre 1, 2024
    Team Contract
  • octobre 1, 2024
    Submit Your Project Agreement
  • décembre 7, 2024
    Fin de Expérience

Exemples de projets

- Launching a new product and developing a pricing and promotional strategy.

- Launching a new product or project and trying to discover who is your client or customer base.

- Creating a new strategy to determine how to reach your customers, through promotions and/or location. 

- After altering an existing product or project, discovering how to reach your client or customer base.

- Analyzing the role of customer-focused marketing practices, including customer experience and customer engagement in the organizations’ marketing strategies.

- Assessing the implications and opportunities of new technology on the organizations’ marketing strategies, including product development and delivery, and promotions. 

Critères supplé mentaires pour Compagnie

Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:

  • Q1 - Case à cocher