Ad Campaign
Contact principal

Chronologie
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janvier 12, 2021Début de Expérience
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janvier 13, 2021Project Scope Meeting
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avril 8, 2021Students to present strategies
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avril 8, 2021Fin de Expérience
Chronologie
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janvier 12, 2021Début de Expérience
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janvier 13, 2021Project Scope Meeting
Meeting between faculty and client to determine scope. There would be minimal client-student contact throughout the semester - briefing and final presentations only.
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avril 8, 2021Students to present strategies
Students will share a video summary + a brief written summary of their findings and strategies.
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avril 8, 2021Fin de Expérience
Portée de Expérience
Catégories
Marketing strategyCompétences
digital marketing marketing strategy researchThis is a course for students in the business stream of our advertising program. They are future Account Managers, Strategic Planners, Project Managers and Media Planners/Buyers.
We would have 6-7 teams of students who could do some research and come up with communication strategies. They are capable of putting together social posts, but they are not Art Directors or Copy Writers, so they would not produce any advertising materials.
Apprenant.es
Ideally all of the examples provided above.
Chronologie du projet
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janvier 12, 2021Début de Expérience
-
janvier 13, 2021Project Scope Meeting
-
avril 8, 2021Students to present strategies
-
avril 8, 2021Fin de Expérience
Chronologie
-
janvier 12, 2021Début de Expérience
-
janvier 13, 2021Project Scope Meeting
Meeting between faculty and client to determine scope. There would be minimal client-student contact throughout the semester - briefing and final presentations only.
-
avril 8, 2021Students to present strategies
Students will share a video summary + a brief written summary of their findings and strategies.
-
avril 8, 2021Fin de Expérience
Exemples de projets
- Target Market Research
- Category and Consumer Insights
- Strategic direction for the brand
- Channel recommendations
- Social & PR recommendations (but not execution).
Critères supplé mentaires pour Compagnie
Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:
Contact principal

Chronologie
-
janvier 12, 2021Début de Expérience
-
janvier 13, 2021Project Scope Meeting
-
avril 8, 2021Students to present strategies
-
avril 8, 2021Fin de Expérience
Chronologie
-
janvier 12, 2021Début de Expérience
-
janvier 13, 2021Project Scope Meeting
Meeting between faculty and client to determine scope. There would be minimal client-student contact throughout the semester - briefing and final presentations only.
-
avril 8, 2021Students to present strategies
Students will share a video summary + a brief written summary of their findings and strategies.
-
avril 8, 2021Fin de Expérience