In this Business Challenge, student teams will come up with a digital and social media strategy for your company. They will also develop a branding campaign and provide sample creatives for selected platforms (e.g., Google Ads, Images, Twitter, etc.).

A report including the following sections:

1. A digital and social media marketing strategy

2. A branding campaign on digital and social platforms

3. Sample creatives for selected platforms (e.g., Google Ads, Images, Twitter, etc.)

4. Presentation (Pre-recorded)