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Digital Analytics for D2C Launch

MARK 4420
Fermé
Contact principal
Douglas College
Douglas College
New Westminster, British Columbia, Canada
David Keighron
Professor
(19)
6
Chronologie
  • mai 24, 2025
    Début de Expérience
  • août 11, 2025
    Fin de Expérience
Expérience
1/1 match de projet
Dates fixées par le Expérience
Compagnies privilégiées
N'importe où
Tout type de Compagnie
Manufacturing, Retail

Portée de Expérience

Catégories
Génération de leads Marketing sur les réseaux sociaux Analyse marketing Visualisation des données Analyse des données
Compétences
power bi hubspot crm technology ecosystems content strategy auditor's report direct-to-consumer (dtc) dashboard auditing looker analytics digital marketing
Objectifs et capacités de Apprenant.es

In this experience, learners will take on the role of digital analysts to support a company's direct-to-consumer (D2C) launch. They will apply their skills in digital ecosystem auditing, performance dashboard development, and content strategy optimization. By leveraging tools such as GA4, HubSpot, Looker Studio, and Power BI, learners will gain hands-on experience in analyzing and enhancing digital marketing strategies. This practical approach allows learners to bridge classroom knowledge with real-world applications, providing valuable insights and recommendations to industry professionals.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Niveau Avancé
5 Apprenant.es dans le programme
Projet
55-65 heures par Apprenant.e
Les Apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus
  • Comprehensive audit report of the client's digital ecosystem
  • Custom performance dashboards using Looker Studio or Power BI
  • Optimized content strategy plan with actionable recommendations
  • Data-driven insights and recommendations for D2C launch strategy
  • Collaborative presentation summarizing findings and strategies
Chronologie du projet
  • mai 24, 2025
    Début de Expérience
  • août 11, 2025
    Fin de Expérience

Exemples de projets

  • Audit and optimize the digital presence for a new product launch
  • Develop a performance dashboard for tracking key metrics post-launch
  • Create a content strategy to enhance customer engagement and retention
  • Analyze customer data to identify trends and opportunities for growth
  • Collaborate with marketing teams to refine digital advertising strategies
  • Evaluate the effectiveness of current digital marketing campaigns
  • Design a reporting framework for ongoing digital performance monitoring
  • Conduct a competitive analysis to inform strategic decisions