This is a practical project that asks students to provide a digital strategy for an operational media enterprise or cultural organisation. Students are seeking out cultural organisations and creative and media companies that have started to adopt to the digital environment. In the majority of cases, digital plans will already in place.

It is the job of the students to develop a strategy that differentiates from those in place and tell us what they can do better. This needs to be a plan utilising both strategic and theoretical frameworks discussed throughout the module as well as their own research into the organisation.

Students will produce a strategy report that evaluates the effectiveness of digital planning, analyzing its impact on key performance metrics and identifying areas for improvement.