Digital Marketing: Engaging with the Customer
Contact principal
Chronologie
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février 8, 2022Début de Expérience
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février 11, 2022Project Introductory Meeting
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mars 15, 2022Interim meeting
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mars 19, 2022Social Media Strategy & MarTech workshop (company-led)
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mars 19, 2022Reflection on campaign delivery
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mai 31, 2022Fin de Expérience
Chronologie
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février 8, 2022Début de Expérience
-
février 11, 2022Project Introductory Meeting
Online or in-person meeting between students and organisation to confirm: project scope, communication styles, and important dates. The company will clarify information about its marketing goals, digital channels, business model, customer value proposition, competitors, marketing measurement.
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mars 15, 2022Interim meeting
Online or in-person meeting approximately half way through the course to allow students to gain feedback on their analysis and recommendations and to obtain further information from the organisation.
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mars 19, 2022Social Media Strategy & MarTech workshop (company-led)
A virtual interactive workshop where the company gives a detailed overview of its social media strategy to engage with the customer and the MarTech it deploys to deliver and measure that strategy.
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mars 19, 2022Reflection on campaign delivery
After a one month long social media campaign, students will present their results to the company.
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mai 31, 2022Fin de Expérience
Portée de Expérience
Catégories
Marketing numérique Communications Étude de marché Expansion du marché Lancement d'un produit ou d'un serviceCompétences
digital marketing data analysis competitive analysis marketing strategy researchStudents will undertake a critical analysis of the company's digital marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.
Apprenant.es
The students work on their projects individually and submit a strategy report at the end of the course.
Chronologie du projet
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février 8, 2022Début de Expérience
-
février 11, 2022Project Introductory Meeting
-
mars 15, 2022Interim meeting
-
mars 19, 2022Social Media Strategy & MarTech workshop (company-led)
-
mars 19, 2022Reflection on campaign delivery
-
mai 31, 2022Fin de Expérience
Chronologie
-
février 8, 2022Début de Expérience
-
février 11, 2022Project Introductory Meeting
Online or in-person meeting between students and organisation to confirm: project scope, communication styles, and important dates. The company will clarify information about its marketing goals, digital channels, business model, customer value proposition, competitors, marketing measurement.
-
mars 15, 2022Interim meeting
Online or in-person meeting approximately half way through the course to allow students to gain feedback on their analysis and recommendations and to obtain further information from the organisation.
-
mars 19, 2022Social Media Strategy & MarTech workshop (company-led)
A virtual interactive workshop where the company gives a detailed overview of its social media strategy to engage with the customer and the MarTech it deploys to deliver and measure that strategy.
-
mars 19, 2022Reflection on campaign delivery
After a one month long social media campaign, students will present their results to the company.
-
mai 31, 2022Fin de Expérience
Exemples de projets
The students use Paul Smith's SOSTAC model (Situation Analysis, Objectives, Strategy, Tactics, Action, & Control) [https://prsmith.org/sostac/] to analyse the organisation's current digital marketing and make evidence-based recommendations for future strategy.
Critères supplé mentaires pour Compagnie
Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:
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Q1 - Texte court
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Q2 - Texte court
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Q3 - Texte court
Contact principal
Chronologie
-
février 8, 2022Début de Expérience
-
février 11, 2022Project Introductory Meeting
-
mars 15, 2022Interim meeting
-
mars 19, 2022Social Media Strategy & MarTech workshop (company-led)
-
mars 19, 2022Reflection on campaign delivery
-
mai 31, 2022Fin de Expérience
Chronologie
-
février 8, 2022Début de Expérience
-
février 11, 2022Project Introductory Meeting
Online or in-person meeting between students and organisation to confirm: project scope, communication styles, and important dates. The company will clarify information about its marketing goals, digital channels, business model, customer value proposition, competitors, marketing measurement.
-
mars 15, 2022Interim meeting
Online or in-person meeting approximately half way through the course to allow students to gain feedback on their analysis and recommendations and to obtain further information from the organisation.
-
mars 19, 2022Social Media Strategy & MarTech workshop (company-led)
A virtual interactive workshop where the company gives a detailed overview of its social media strategy to engage with the customer and the MarTech it deploys to deliver and measure that strategy.
-
mars 19, 2022Reflection on campaign delivery
After a one month long social media campaign, students will present their results to the company.
-
mai 31, 2022Fin de Expérience