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Tourism Co-op Work Experience

TOUR 140
Fermé
Contact principal
Capilano University
Capilano University
Vancouver, British Columbia, Canada
Christine Dodds
Instructor, Co-op Coordinator
1
Chronologie
  • juillet 13, 2020
    Début de Expérience
  • juillet 15, 2020
    Client Meeting
  • septembre 1, 2020
    Fin de Expérience
Expérience
1/1 match de projet
Dates fixées par le Expérience
Compagnies privilégiées
Canada
Tout type de Compagnie
Food & beverage, Hospitality, Travel & tourism, Events services

Portée de Expérience

Catégories
Étude de marché Marketing strategy Hôtellerie, tourisme et arts culinaires
Compétences
competitive analysis marketing strategy business research analysis
Objectifs et capacités de Apprenant.es

As part of a co-op term, student-consultants will conduct an analysis and establish a strategic plan for your organization in the hospitality and tourism industry. Given their skill set and studies in this field, these students are also able to focus on supporting functions in the food & beverage industry as well as retail.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
2 Apprenant.es dans le programme
Projet
30 heures par Apprenant.e
Les Apprenant.es s'auto-attribuent
Projets individuels
Résultats et livrables attendus

Deliverables may include:

  • A detailed 10 to 15 page report including the findings and recommendations

Chronologie du projet
  • juillet 13, 2020
    Début de Expérience
  • juillet 15, 2020
    Client Meeting
  • septembre 1, 2020
    Fin de Expérience

Exemples de projets

Beginning in June, our Co-Op students will spend over 120 collective hours working in groups of up to 1-4 students to review and recommend areas of improvement in your organization's messaging and communications mix, or any other support you may need.

Based on the information that you provide and their market analysis, co-op students will develop unique and relevant insights and recommendations for an effective marketing strategy within the hospitality and tourism field, support on leaderships initiatives, and anything else relevant to your current needs. Students can work in a variety of industries that include food and beverage, retail, and leadership development.

Project scope includes, but is not limited to:

  • A robust industry/competitor analysis of the tourism industries that may include a SWOT analysis
  • Customer segment analysis, including both primary and secondary data sources
  • A strategic marketing plan and associated marketing materials and/or digital marketing plan to reach new segments
  • Event management and planning

Critères supplé mentaires pour Compagnie

Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:

  • Q1 - Case à cocher
    Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students questions or provide additional information.
  • Q2 - Case à cocher
    Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project). Student will work independently on this project with minimal guidance.
  • Q3 - Case à cocher
    Be available for an online or in-person meeting once through for student questions.