Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist!

Overview

Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization.

How this works

Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative.

There will be 2 different sections of this course. Companies are welcome to take on a student team from each section if interested.

Your organization will receive a written feedback assessment report that summarizes the project and the findings. Students will also present their findings in a high-level presentation at the end of the term. Presentations for each section will be split between 2 dates. Clients will only need to attend their specific date, which will be confirmed by the instructor.

Specific dates for Section 1:

• Client presentations to students: January 15
• Final presentation: March 26 or April 9