Riipen | Digital Experience Design & Thinking

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Digital Experience Design & Thinking

COMP 3201

Fermé

Contact principal

Durham College

Oshawa, Ontario, Canada

Jonathan Carrigan

Professor

Chronologie

novembre 5, 2020

Début de Expérience
novembre 13, 2020

Project Scope Meeting
décembre 11, 2020

Fin de Expérience

Expérience

1/1 match de projet

Dates fixées par le Expérience

Compagnies privilégiées

N'importe où

Any

N'importe qu'elle industrie

Portée de Expérience

Catégories

Communications Stratégie de vente Marketing strategy

Compétences

digital marketing sales & marketing business strategy marketing strategy research

Objectifs et capacités de Apprenant.es

This course teaches the fundamentals of digital experience design (UXD) and testing. Students will apply best practice techniques learned in the course to evaluate the effectiveness of marketing websites and apps against defined business objectives. Key topics covered include, human-centred user experience (UX) design, cross-channel UX, information architecture (IA), digital product design, and techniques for evaluating the marketing effectiveness of interactive systems.

Apprenant.es

Diplôme

Tout niveau

40 Apprenant.es dans le programme

Projet

20 heures par Apprenant.e

Les Apprenant.es s'auto-attribuent

Équipes de 3

Résultats et livrables attendus

Students will conduct a detailed assessment of existing digital assets (e.g. website/app) against defined business objectives.
Students will provide a detailed report and oral presentation of findings and recommendations.

Chronologie du projet

novembre 5, 2020

Début de Expérience
novembre 13, 2020

Project Scope Meeting
décembre 11, 2020

Fin de Expérience

Exemples de projets

Website/app overall user experience assessment and design
Website/app task flow assessment and design
Website/app navigation assessment and design
Customer personal development and experience journey mapping

Critères supplé mentaires pour Compagnie

Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:

Q1 - Case à cocher

Be available for a single session where student groups will present their findings and recommendations. Approximately 3 hours (Zoom conference call). A detailed written report will also be provided.

Q2 - Case à cocher

Be available for a short project kick-off with students (Zoom conference call with the class) to introduce the company and project goals. Approximately 30 minutes.

Q3 - Case à cocher

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Approximately 30 minutes.

Q4 - Case à cocher

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions. All communications will go through the professor once per week via email.