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CRM Strategy and Implementation Experience

IS 7920
Fermé
Contact principal
Kennesaw State University
Kennesaw State University
Kennesaw, Georgia, United States
Tridib Bandyopadhyay
Professor
3
Chronologie
  • juin 3, 2025
    Début de Expérience
  • juin 27, 2025
    Mid-point presentations
  • juillet 18, 2025
    Fin de Expérience
Expérience
2/1 match de projet
Dates fixées par le Expérience
Compagnies privilégiées
N'importe où
Tout type de Compagnie
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Analyse marketing Bases Visualisation des données Modélisation des données
Compétences
loan-to-value ratios strategy development planning customer data management sales management database systems marketing customer relationship management management systems integration
Objectifs et capacités de Apprenant.es

This experience focuses on the transition from traditional marketing and sales management to modern Customer Relationship Management (CRM) strategies, emphasizing the role of database systems and CRM solutions. Learners will gain the ability to evaluate CRM systems' planning, management, and strategy, including social CRM strategy and operations, which leverage social media platforms to enhance customer engagement and relationship-building. They will assess customer data organization, identify integration issues, and learn to model customer lifetime value (LTV). Additionally, they will determine factors for successful CRM implementation. These skills can be applied to real-world projects, enabling learners to contribute to both traditional and social CRM strategy development and implementation in organizations.

Apprenant.es

Apprenant.es
Finissant
Niveau Intermédiaire
40 Apprenant.es dans le programme
Projet
Les Educateur.trices affectent les Apprenant.es à des projets
Équipes de 6
Résultats et livrables attendus
  • CRM strategy evaluation report
  • Customer data organization plan
  • CRM system integration analysis
  • Customer lifetime value (LTV) modeling
  • CRM implementation success factors report


Project work can be divided among separate teams, or multiple teams can collaborate simultaneously on the same deliverables.

Chronologie du projet
  • juin 3, 2025
    Début de Expérience
  • juin 27, 2025
    Mid-point presentations
  • juillet 18, 2025
    Fin de Expérience

Exemples de projets

  • Developing a CRM strategy for a mid-sized retail company
  • Analyzing and optimizing customer data organization for a service provider
  • Conducting a CRM system integration assessment for a tech startup
  • Modeling customer lifetime value for a subscription-based business
  • Identifying success factors for CRM implementation in a healthcare organization
  • Evaluating the impact of social media trends on CRM strategies for a fashion brand
  • Designing a CRM database structure for a non-profit organization
  • Assessing CRM software and database application arrangements for a financial institution

Critères supplé mentaires pour Compagnie

Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:

  • Q1 - Texte court
    What feedback will you be able to provide learners with at the end of the project?  *
  • Q2 - Texte long
    How does this Experience relate to your project goals?  *
  • Q3 - Texte long
    What skills will learners be exposed to through working on this project?  *
  • Q4 - Texte court
    Will you provide access to the data systems required to complete the project?  *
  • Q5 - Texte court
    This class is made up of 6 student teams. How many student teams are you/is your project able to accommodate?  *