Business-to-Business Marketing
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Chronologie
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janvier 20, 2025Début de Expérience
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avril 5, 2025Fin de Expérience
Portée de Expérience
Catégories
Étude de marché Analyse concurrentielle Expansion du marché Lancement d'un produit ou d'un serviceCompétences
business-to-business (b2b) marketing ethical standards and conduct business marketing marketing market research integrated marketing communications researchStudents possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.
Apprenant.es
Students will prepare a detailed report with research, analysis, insights and recommendations on the proposed challenge or issue. Students will also develop and present a 10-15 minute presentation summarizing their final report.
Chronologie du projet
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janvier 20, 2025Début de Expérience
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avril 5, 2025Fin de Expérience
Exemples de projets
The emphasis of these projects is for students to experience how business-to-business marketing theories and models are applied within workplace settings and/or address industry challenges. As a guide to consider what projects your organization would be interested in submitting, below are some examples of potential projects:
- Market research for a new product/service launch.
- Develop a marketing plan targeting a new industry segment.
- Conduct a competitive analysis to determine the marketing strategy of competing businesses.
Critères supplé mentaires pour Compagnie
Les Compagnies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette Expérience:
Contact principal

Chronologie
-
janvier 20, 2025Début de Expérience
-
avril 5, 2025Fin de Expérience