Riipen | Branding and Advertising Innovation Lab

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Branding and Advertising Innovation Lab

MKTG 4504

Ouvert Clôture le août 15, 2025 / 4 places restantes

Contact principal

Northeastern University

Boston, Massachusetts, United States

Janel Juba

Elle

Partnership Manager

(5)

Chronologie

septembre 15, 2025

Début de Expérience
décembre 7, 2025

Fin de Expérience

Expérience

6/10 match de projet

Dates fixées par le Expérience

Compagnies privilégiées

N'importe où

Tout type de Compagnie

N'importe qu'elle industrie

Portée de Expérience

Catégories

Lancement d'un produit ou d'un service

Compétences

marketing strategies customer insights market analysis key performance indicators (kpis) ethical standards and conduct media planning marketing auditor's report advertising strategy advertising campaigns

Objectifs et capacités de Apprenant.es

Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and what’s next in the industry. Students apply course concepts to develop a creative advertising strategy to address campaign objectives.

Apprenant.es

Premier cycle universitaire

Niveau Débutant, Intermédiaire

25 Apprenant.es dans le programme

Projet

10 heures par Apprenant.e

Les Apprenant.es s'auto-attribuent

Équipes de 5

Résultats et livrables attendus

Comprehensive brand audit report
Creative advertising campaign proposal
Social media marketing strategy
Brand identity redesign concepts
Market analysis and consumer insights report

Chronologie du projet

septembre 15, 2025

Début de Expérience
décembre 7, 2025

Fin de Expérience

Exemples de projets

Exigances

Develop a social media campaign to increase brand engagement for a new product launch
Create a series of digital advertisements targeting a specific demographic
Conduct a brand audit and provide recommendations for brand enhancement
Design a refreshed brand identity for a small business
Analyze consumer data to identify trends and opportunities for a marketing strategy
Propose a content marketing plan to boost online presence
Develop a promotional strategy for a seasonal sales event
Create a storyboard for a video advertisement