Brave Soles Brand Re-launch Plan
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Vancouver, British Columbia, Canada
Portée du projet
Catégories
Branding et guides de style Étude de marché Gestion de projet Durabilité environnementale Marketing strategyCompétences
ethical standards and conduct strategic planning strategic objectives market trend project management marketing innovation milestones (project management)Brave Soles, a company known for its sustainable and ethically produced footwear, is embarking on a brand re-launch to incorporate new elements, partnerships, and business models.
The goal of this project is to create a comprehensive overview of a three-year strategic plan that aligns with the company's vision for growth and innovation.
Students will analyze current market trends, evaluate potential partnerships, and develop a timeline with key milestones for the brand's evolution.
This project offers learners the opportunity to apply their knowledge of strategic planning, marketing, and project management in a real-world context.
By focusing on the re-launch, students will help Brave Soles position itself as a leader in sustainable fashion, while ensuring the plan is actionable and achievable within the specified timeframe.
The project deliverables will include a detailed three-year strategic plan document outlining the brand re-launch strategy. This will encompass a timeline with key milestones, potential partnership opportunities, and new business model proposals.
Additionally, students will present a summary report highlighting the strategic objectives and expected outcomes of the re-launch, ensuring the plan is clear and actionable.
Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.
Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.
Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.
Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.
À propos de l'Compagnie
Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.
Contact principal


Portails
-
Vancouver, British Columbia, Canada