HAPPY NUTRITION aims to strengthen its digital marketing strategy for its Natural Health Academy with the goal of increasing sign-ups and client acquisition. To achieve this, the challenge is to design and execute a targeted online campaign that effectively captures the interest of potential clients who are passionate about natural health education. The campaign should focus on generating qualified leads, building an engaged email list, and ultimately converting those leads into course enrollments.

Campaign Goals:

1. Increase Awareness: Expand the Natural Health Academy’s visibility among potential clients through strategic online marketing initiatives.
2. Generate Leads: Build an email list of qualified prospects who are interested in learning more about natural health and wellness.
3. Drive Conversions: Encourage lead sign-ups and course enrollments through a well-structured nurturing process.

Students will provide help with technical implementation by using Canva to create a Lead Magnet, Sales funnel, Landing Page, Thank You email, and a few posts. Each student can choose how to spend their 60 hours.

Each student can choose from one of the following deliverables or combination of thereof for 60 hours:

1. Lead Magnet 

• Create one high-quality lead magnet, such as:
• E-book, guide, or checklist.
• Quiz or assessment.
• Webinar or free course preview.
• Design visually appealing, branded materials (PDFs or videos).

2. Sales Funnel 

• Map out a 3-stage funnel (Awareness → Consideration → Decision).
• Plan messaging for each stage.
• Create automation sequences for email and retargeting ads.
• Tasks: Funnel planning, email sequencing, and content creation for each step.

3. Landing Page 

• A single high-converting landing page with:
• Clear headline, benefits list, and course information.
• Compelling visuals and calls-to-action.
• Testimonials or social proof (if available).
• Mobile optimization and SEO best practices.
• Tasks: Content writing, page design, and layout testing.

4. Thank You Page & Thank You Email 

• Create a simple, branded "Thank You" landing page confirming sign-up and offering next steps.
• Draft a personalized thank-you email with follow-up CTA to encourage further action.

5. Social Media Promotion 

• Create 5-7 social media posts (Instagram, Facebook, LinkedIn) promoting the lead magnet and landing page.
• Develop visuals using Canva or similar tools.