The main goal for the project is to craft a market entry strategy for Kasi Insights Inc. to identify potential buyers in North America of data and indices on Africa. The plan should include a value proposition and high potential companies and markets. This will involve several different steps for the learners, including:

- Conducting market research to identify potential buyers in North America interested in data and indices on Africa.

- Analyzing the value proposition of Kasi Insights Inc. and how it aligns with the needs of potential buyers.

- Identifying high potential companies and markets in North America that would benefit from the data and indices on Africa.

- Developing a comprehensive market entry strategy that outlines the approach to engage potential buyers and establish partnerships.

By the end of the project, learners should complete the following tasks:

- A detailed market research report identifying potential buyers in North America interested in data and indices on Africa.

- A value proposition analysis report highlighting the unique selling points of Kasi Insights Inc. and how it meets the needs of potential buyers.

- A list of high potential companies and markets in North America that would benefit from the data and indices on Africa.

- A comprehensive market entry strategy outlining the approach to engage potential buyers and establish partnerships.

Final deliverables should include:

- All research materials and reports.

- A presentation outlining the market entry strategy and key findings.

1. Clear Project Guidelines and Objectives

2. Structured Learning Materials

3. Interactive Workshops and Tutorials

4. Regular Check-ins and Feedback

5. Access to Experts and Mentors

6. Collaboration and Peer Support

7. Tools and Software Training