Ziga Inc. is seeking to enhance its market presence through a cohesive branding and advertising strategy. The project aims to create a unified brand identity that resonates across various platforms and mediums. The team will focus on developing innovative branding and packaging designs that reflect Ziga Inc.'s core values and appeal to its target audience. Additionally, the project will involve crafting digital and display ads that effectively communicate the brand message and engage potential customers. The ultimate goal is to conceptualize an integrated advertising campaign that seamlessly ties together all elements, ensuring consistency and impact. This project provides an opportunity for learners to apply their knowledge of graphic design, marketing principles, and advertising strategies in a real-world context.

- Analyze Ziga Inc.'s current brand identity and market position.

- Develop creative and visually appealing branding and packaging designs.

- Design digital and display ads that align with the new brand identity.

- Conceptualize an integrated advertising campaign that unifies all elements.

The project deliverables will include a comprehensive branding and packaging design portfolio, showcasing the new visual identity for Ziga Inc. Additionally, the team will produce a series of digital and display ad mockups ready for implementation. A detailed campaign strategy document will outline the integrated advertising approach, including key messaging, target audience, and media channels. These deliverables will demonstrate the team's ability to create a cohesive and impactful brand presence.

- Branding and packaging design portfolio.

- Digital and display ad mockups.

- Integrated advertising campaign strategy document.