Loohoo is seeking to enhance its visibility as both a unique retail shop and a vibrant community hub. The project aims to develop a comprehensive PR kit that highlights Loohoo's distinctive shop design, energetic atmosphere, and diverse product categories. Additionally, the project will focus on promoting Loohoo's role as a community builder through its engaging workshops and pop-up events facilitated by local artists. The goal is to identify and reach out to key media contacts and influencers who can spotlight Loohoo's offerings and community initiatives. This project will allow learners to apply their skills in marketing, communication, and research to create a targeted PR strategy that aligns with Loohoo's brand identity and community values.

The project deliverables include a well-researched PR kit that effectively communicates Loohoo's brand story and community initiatives. Learners will also compile a list of potential media contacts and influencers, along with a tailored outreach plan. Additionally, a report summarizing the research findings and proposed strategies for enhancing Loohoo's visibility will be provided. These deliverables will equip Loohoo with the tools needed to increase its presence and engagement within the community.