TiriVelo Pet Care Inc. seeks to enhance its online presence and brand visibility to attract more pet owners and professional service providers. The project aims to develop a comprehensive digital marketing strategy that leverages social media platforms and content creation to boost TiriVelo's recognition as a trusted pet care platform.

Students will apply their classroom knowledge in digital marketing and social media management to create engaging content and implement strategies that resonate with the target audience.

The project will focus on analyzing current marketing efforts, identifying areas for improvement, and executing a cohesive branding strategy. By the end of the project, students will have gained practical experience in digital marketing while contributing to TiriVelo's growth.

Project Outcomes

Enhanced Brand Visibility: A strong and engaging online presence on Instagram and LinkedIn, leading to increased awareness of TiriVelo Pet Care Services among pet owners and professional service providers.

Improved User Engagement: Content and campaigns that foster interaction with target audiences, resulting in higher follower counts, engagement rates, and lead generation.

Practical Learning Experience: Students will gain hands-on experience in creating and executing marketing strategies, designing branded content, and analyzing campaign performance.

Project Deliverables

Social Media Content Calendar:

• A 3-month content calendar for Instagram and LinkedIn, including planned posts, captions, hashtags, and engagement strategies.
• Interactive content ideas such as polls, Q&A sessions, and stories.

Social Media Post Library:

• A library of 20-30 visually appealing posts (graphics and captions) highlighting TiriVelo’s services, updates, and testimonials.

Email Campaign Templates:

• Segmented email templates for pet owners and service providers.
• Workflow for automated follow-ups to engage leads and track performance.

Performance Report Template:

• A report format to track and analyze key metrics such as social media engagement (followers, likes, comments, shares) and email campaign performance (open rates, click-through rates, conversions).

Final Presentation:

• A comprehensive presentation summarizing the strategies, key outcomes, and recommendations for TiriVelo’s future marketing initiatives.