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Social Media Content Creation Project for Brave Soles

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Contact principal
Brave Soles
Brave Soles
Toronto, Ontario, Canada
Christal Duncan
Christal Duncan
Elle / Elle
Founder,CEO
(19)
6
Portails
(1)
Voir tout
Projet
Parcours académique
60 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Vidéographie Communications Stratégie de vente
Compétences
performance analysis social media target audience social media content creation social marketing marketing content strategy pinterest tiktok
Détails

The main goal for the project is to create engaging media content for PR and social marketing that can be used across Pinterest, Instagram, and TikTok, while staying true to the brand story of Brave Soles. The project also aims to provide a student with experience in working with a marketing and editorial calendar.


The tasks that learners will need to complete to achieve the project goal include:


- Researching and understanding the brand story and ethos of Brave Soles.


- Creating a content calendar for social media posts across Pinterest, Instagram, and TikTok.


- Developing engaging and visually appealing media content that aligns with the brand story.


- Collaborating with the Brave Soles team to ensure the content reflects the company's values and mission.


- Implementing the content on the designated social media platforms and tracking engagement and reach.


- Analyzing the performance of the content and making adjustments based on the data.


Livrables

By the end of the project, students should demonstrate:


- Understanding of the brand story and values of Brave Soles.


- Creation of a comprehensive content calendar for social media posts.


- Development of engaging media content that resonates with the target audience.


- Collaboration with the Brave Soles team to ensure content alignment with the company's mission.


- Implementation of the content on Pinterest, Instagram, and TikTok with documented performance metrics.


Final deliverables should include:


- All created media content.


- A report detailing the content calendar, content performance analysis, and recommendations for future content strategy.

Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Responsible consumption and production

À propos de l'Compagnie

Compagnie
https://bravesoles.life
Toronto, Ontario, Canada
2 - 10 employé.es
Apparel & fashion

Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.