SEO and Social Media Strategy

Fermé
Contact principal
Safe
Hamilton, Ontario, Canada
Siobhan Hamilton
CEO
(2)
3
Portails
(1)
Projet
80 heures par Apprenant.e
Apprenant.e
Canada
Niveau Intermédiaire

Portée du projet

Catégories
Communications Marketing numérique Analyse marketing Optimisation pour les moteurs de recherche Marketing sur les réseaux sociaux
Compétences
target audience social media analytics social media content search engine optimization social media
Détails

🎯 Project Goal

Our goal is to increase Safe’s brand awareness and user engagement by optimizing our social media content strategy and search engine visibility. This will involve:

Improving SEO rankings to drive organic traffic

Developing a high-impact content calendar for social media

Analyzing engagement metrics to refine strategy and maximize reach


🛠 What You'll Do

By the end of the project, you’ll have:

📌 SEO & Keyword Research: Identify the most relevant search terms for Safe and our target audience.

📌 Social Media Strategy: Build a content calendar optimized for reach, engagement, and traffic.

📌 Social Media Content Creation: Create engaging posts using SEO-friendly captions and best practices.

📌 Performance Analytics & Reporting: Track social media metrics, user engagement, and SEO performance to provide insights on what’s working.


📌 Bonus: Tailor our content posting strategy based on Safe’s user data and activity trends.



Livrables

🚀 Final Deliverables

SEO Report: A report outlining high-impact keywords and SEO best practices for Safe.

Social Media Content Calendar: A weekly/monthly schedule for optimal post timing & engagement.

Social Media Posts: Ready-to-publish posts following the content calendar strategy.

Analytics Report: Insights on SEO performance, social media reach, and engagement trends.


👥 Support & Mentorship

We recently won a Marketing consultancy grant and are working with Nako Creative Inc to create the foundation of our marketing presence. As part of the project, you’ll have direct mentorship from our team to provide guidance on:

✔️ Current SEO strategies & ranking insights

✔️ Social media performance trends and how Safe currently operates

✔️ Marketing best practices & creative direction

✔️ Hands-on feedback & strategic collaboration

This is a unique opportunity to gain real-world digital marketing experience while working with a mission-driven fintech startup. 🚀


📝 Apply Now!

  • If you’re passionate about social media, data-driven marketing, and financial wellness, we’d love to hear from you!


Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Reduced inequalities

À propos de l'Compagnie

Compagnie
Hamilton, Ontario, Canada
2 - 10 employé.es
Banking & finance, It & computing, Technology
Représentation
2slgbtqia+-owned Entreprises appartenant à des minorités Propriété des femmes

Safe is an AI-powered personal finance app to help students reduce the mental load of money by providing real-time spending insights, behavioural finance-driven guidance, and a judgment-free financial experience, all without budgeting.