Elite4Energy (E4E) seeks to improve its market presence by crafting a focused marketing strategy that highlights its mission, values, and services. The project aims to address the challenge of limited brand visibility in a competitive energy sector. By leveraging classroom knowledge in marketing principles, students will develop a comprehensive plan that aligns with E4E's goals. The project will involve analyzing current market trends, identifying target audiences, and creating tailored marketing messages. Students will also explore digital marketing channels and strategies to effectively reach potential clients. The ultimate goal is to enhance E4E's brand recognition and engagement with its audience.

The project deliverables include a detailed marketing strategy document outlining key objectives, target audience profiles, and proposed marketing tactics. Additionally, students will create a presentation summarizing their strategy and recommendations. A digital marketing campaign proposal, including sample content and channel selection, will also be developed. These deliverables will provide E4E with actionable insights to enhance its visibility and market presence.