Earth Studios seeks to enhance its content marketing strategy by integrating its three ceramic arts businesses with tourism experiences and accommodations. The goal is to create a cohesive marketing plan that highlights the unique fusion of art and wellness. The project involves optimizing an editorial calendar, developing social media reporting, and strategizing content that promotes wellness through artistic experiences. Students will apply their knowledge of digital marketing, content creation, and strategic planning to develop a comprehensive plan. The project will focus on aligning content across various platforms to create a unified brand message that attracts tourists and art enthusiasts alike.

- Analyze current content strategies and identify areas for improvement.

- Develop a fusion marketing strategy that integrates ceramic arts with tourism and accommodation.

- Create an optimized editorial calendar for consistent content delivery.

- Design a reporting system for social media performance and suggest optimization techniques.

- Strategize content that emphasizes wellness through artistic experiences.

The project deliverables will include a detailed fusion marketing strategy document, an optimized editorial calendar, and a social media reporting framework. Additionally, students will provide a presentation summarizing their strategy and recommendations for content optimization.

- A comprehensive fusion marketing strategy document.

- An optimized editorial calendar for content distribution.

- A social media performance reporting framework.

- A presentation summarizing strategy and recommendations.