BrewSonic aims to strengthen its digital presence by enhancing its content strategy across major social media platforms such as LinkedIn, Instagram, and Facebook. The project focuses on creating engaging and optimized content that resonates with BrewSonic's target audience while implementing effective SEO strategies to boost online visibility. Students will have the opportunity to apply their classroom knowledge in digital marketing, content creation, and social media management to real-world scenarios. The project will involve analyzing current digital marketing trends, understanding BrewSonic's brand voice, and developing a cohesive content plan that aligns with the company's objectives. By the end of the project, students will have gained valuable experience in crafting data-driven marketing strategies and measuring their impact.

The project deliverables include a comprehensive digital marketing plan that outlines content strategies for LinkedIn, Instagram, and Facebook. Students will also provide a set of optimized content pieces tailored for each platform, along with an SEO strategy document. Additionally, a report analyzing the potential impact of these strategies on BrewSonic's online visibility and engagement metrics will be submitted.