ConSoul Inc. is seeking to enhance its digital presence and expand its market reach through a well-defined digital strategy and growth marketing plan. The project aims to identify key digital channels and tactics that can drive user engagement and increase customer acquisition. Learners will analyze current digital marketing trends, assess ConSoul Inc.'s existing digital footprint, and develop a comprehensive strategy that aligns with the company's growth objectives. The project will involve researching competitor strategies, identifying target audiences, and proposing innovative digital marketing campaigns. The goal is to create a strategic plan that leverages digital tools to boost ConSoul Inc.'s brand visibility and market penetration.

The project deliverables will include a detailed digital growth strategy document outlining recommended digital channels, marketing tactics, and a timeline for implementation. Additionally, learners will provide a presentation summarizing their findings and proposed strategies. The deliverables should also include a competitive analysis report and a set of key performance indicators (KPIs) to measure the success of the proposed strategy.