Mosa is launching on TikTok to creatively showcase sustainability and upcycling while engaging a new audience. This project focuses on developing a structured TikTok content strategy and campaign, ensuring a successful and measurable launch.

Instead of requiring ongoing content creation, learners will design a one-month launch plan, including a TikTok challenge, content ideas, and a growth strategy that Mosa can implement. This structured approach makes it more manageable while still impactful.

✅ Develop a TikTok content strategy that aligns with Mosa’s fun, bold, and sustainable brand identity

✅ Create a three-month content calendar with at least 60+ video concepts

✅ Design a viral challenge or trend to encourage audience participation

✅ Provide a growth strategy including hashtag use, influencer outreach, and engagement tactics