Colour Me Christmas aims to enhance its corporate gifting service by developing a comprehensive promotional strategy and implementing an efficient client management system. The project involves researching and identifying effective promotional tactics that align with the company's brand and target audience. Additionally, the project requires an exploration of various client management software options to streamline operations and improve customer interactions. The goal is to integrate a user-friendly client management system that supports the promotional strategy and enhances overall customer experience. This project allows learners to apply marketing and software evaluation skills, providing a practical understanding of strategic planning and technology implementation in a business context.

- Develop a promotional strategy for corporate gifting.

- Research and evaluate client management software options.

- Implement a selected client management system.

- Align the software with the promotional strategy to enhance customer experience.

The project deliverables include a detailed promotional strategy document outlining key tactics and channels for corporate gifting. Additionally, a comprehensive report on the research and evaluation of client management software options will be provided. The final deliverable is the successful implementation of the chosen client management system, complete with a user guide and training materials for staff.

- Promotional strategy document.

- Research and evaluation report on client management software.

- Implemented client management system.

- User guide and training materials for staff.