The project will optimize Practice PPE Exams' WordPress site, focusing on:

1. Improving page load speeds
2. Enhancing server and payment gateway security
3. Implementing robust backup systems
4. Introducing efficient data analysis methods
5. Setting up split testing for user engagement

These improvements aim to create a faster, more reliable online experience, strengthening the company's digital presence and operational resilience.

The optimization project will comprehensively enhance Practice PPE Exams' digital platform by implementing targeted improvements across six key areas. Speed optimization will involve image compression, lazy loading, and code minification to improve page performance. A robust backup strategy will establish automated daily server and payment gateway backups with off-site storage and regular restoration tests. Split testing will be introduced using specialized software to create variations and track conversions. Data analysis capabilities will be upgraded through enhanced Google Analytics tracking, custom event monitoring, and KPI dashboards. Security measures will include two-factor authentication, regular vulnerability scans, and consistent software updates. The initiative will culminate in a 60-minute presentation to the company owner, detailing the strategic enhancements and their potential impact on operational efficiency and user experience.