PROJECT DETAILS

The goal of this project is to build a competitive landscape for IMU Studios Inc. and provide an analysis of the competitors. This will involve several different steps for the students, including:

- Researching the video game industry and IMU Studios Inc.’s competitors.

- Analyzing the strengths and weaknesses of each competitor.

- Identifying the competitive advantages of IMU Studios Inc.

- Determining the potential threats posed by each competitor.

- Developing strategies to mitigate the threats and capitalize on the advantages.

PROJECT DELIVERABLES

By the end of the project, students should demonstrate:

- Understanding of the video game industry and IMU Studios Inc.’s competitors.

- Identification of the strengths and weaknesses of each competitor.

- Identification of the competitive advantages of IMU Studios Inc.

- Identification of the potential threats posed by each competitor.

- Development of strategies to mitigate the threats and capitalize on the advantages.

Final deliverables should include:

- A detailed report of the competitive landscape analysis.

- A presentation summarizing the report and strategies developed.

Team meetings, leadership guidance, review of reports, follow-up events.

Students will be regularly reviewed and directed each time they interact.