The Lady Instructor aims to support a superior court case by raising $10,000 through a GoFundMe campaign. Additionally, the company seeks to expand its reach and impact by growing its paid subscriber base for its newsletters. The ultimate goal is to secure funding to establish a nonprofit organization dedicated to combating workplace bullying and harassment. This project will focus on developing a comprehensive strategy to achieve these financial and subscriber growth objectives. Learners will apply their knowledge of marketing, fundraising, and digital communication to create actionable plans that align with the company's mission.

- Analyze current fundraising and subscriber growth efforts.

- Identify target audiences and effective communication channels.

- Develop a marketing and outreach strategy for the GoFundMe campaign.

- Propose tactics to increase newsletter subscriptions and engagement.

The project will culminate in a detailed report and presentation outlining the proposed strategies for fundraising and subscriber growth. Deliverables will include:

- A comprehensive fundraising plan for the GoFundMe campaign.

- A subscriber growth strategy for the newsletters.

- A set of marketing materials and communication templates.

- Recommendations for ongoing engagement and retention of subscribers.