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Competitive Analysis

Fermé
Contact principal
Link to Learn
Link to Learn
Denver, Colorado, United States
Sam Peterson
Sam Peterson
Chief Operations Officer
3
Projet
Parcours académique
80 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Étude de marché
Compétences
marketing strategies competitive analysis target audience web analytics sales paragraphs
Détails

Number of students required to work in a team: 2-3+

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy and pricing.

This project will include:

  • Identification of our current competitors
  • Identification of potential future competitors (eg. a large company in a similar industry that may enter the space)
  • The creation of a matrix identifying features shared across the companies and those that are different.
  • A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Livrables
Aucun élément livrable n'existe pour ce projet.

À propos de l'Compagnie

Compagnie
https://linktolearn.org
Denver, Colorado, United States
2 - 10 employé.es
Hospital, health, wellness & medical, It & computing

Link to Learn’s primary objective is to improve access, reduce costs, and enhance knowledge retention for advanced critical care skill training in both clinical and field casualty care. To improve access and reduce costs, we have created a Mobile Cadaveric Lab and Training Support Team that delivers advanced emergency medical training on real human anatomy anywhere within the US. To enhance knowledge mastery and retention, we are developing REAL-X; an AR/VR immersive learning system with challenging scenarios that bring cadavers to life with interactive signs, symptoms, and physiology.

Headquartered in Denver, CO, Link to Learn is Veteran owned and has been awarded Research and Development grants via the United States Airforce Training and Education Command.

We have many more ideas in the pipeline to improve emergency medical training and look forward to helping those that help save lives.