Appmax Technologies Inc. is seeking to enhance the market presence of AppmaxCare, a practice management software designed for healthcare practitioners in Canada and the USA. The primary goal of this project is to develop a comprehensive marketing and sales strategy that effectively targets healthcare professionals, increasing awareness and adoption of AppmaxCare. The project will involve analyzing current market trends, identifying potential sales leads, and creating tailored marketing campaigns to engage healthcare practitioners. By leveraging classroom knowledge in marketing and sales, learners will gain practical experience in developing strategies that align with industry standards. The project will focus on understanding the competitive landscape and identifying unique selling propositions to differentiate AppmaxCare from competitors.

The project will culminate in a detailed marketing and sales strategy report, including:

- A market analysis report identifying key trends and potential leads. Developing and nurturing those leads to boost AppmaxCare adoption (free unlimited trials).

- A set of targeted marketing campaigns designed to engage healthcare practitioners.

- A presentation summarizing the strategy and expected outcomes.

- Recommendations for nurturing sales leads and increasing software adoption.

These deliverables will provide Appmax Technologies Inc. with actionable insights to enhance their market expansion efforts.