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Virtual POCT Marketing Strategy

Fermé
Contact principal
Virtual POCT
Virtual POCT
Canada
Sousan Bagherpoor
Elle
CEO
(17)
5
Portails
(1)
Voir tout
Projet
Parcours académique
240 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Branding et guides de style Étude de marché Analyse concurrentielle Marketing numérique Marketing strategy
Compétences
marketing strategies digital marketing market analysis marketing planning social media content marketing branding
Détails

The goal of this project is to develop a comprehensive marketing strategy for Virtual POCT's new SaaS product, ensuring its successful introduction to the digital healthcare market. To achieve this, students will engage in the following tasks and activities:

  1. Marketing Strategy Design:
  • Develop digital marketing strategies, including social media, content marketing, and targeted advertising.
  • Outline branding initiatives to enhance product visibility and credibility.
  1. Partnership Opportunities:
  • Identify potential collaborators and partnerships to support market entry and growth.


Livrables

The project deliverables will include a comprehensive marketing plan document that outlines the strategic approach for launching the SaaS product. This will encompass a market analysis report, a competitive landscape assessment, and a detailed marketing strategy with actionable steps. Additionally, the team will provide a presentation summarizing key findings and recommendations, ensuring that Virtual POCT has a clear roadmap for their marketing efforts.

Mentorat
Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Good health and well-being

À propos de l'Compagnie

Compagnie
https://virtualpoct.com/
Canada
2 - 10 employé.es
Hospital, health, wellness & medical
Représentation
Propriété des femmes

Virtual POCT is a forward-thinking company dedicated to empowering pharmacies, clinics, laboratories, and manufacturers in mastering Point of Care Testing (POCT) and integrating AI-driven solutions into healthcare. With over two decades of expertise in laboratory medicine, clinical quality management, and POCT, Virtual POCT specializes in seamless system implementation, tailored training programs, and the creation of robust quality management systems.
Currently, we are transitioning our extensive consulting experience and knowledge into a digital format by developing a cutting-edge SaaS platform. This innovative solution will streamline the implementation of POCT systems, ensure regulatory compliance, and provide strategic management tools, making high-quality healthcare more accessible and efficient.