Customer Journey Mapping B2B
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Portails
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Vancouver, British Columbia, Canada
Portée du projet
Catégories
Analyse des données Communications Étude de marché Engagement communautaireCompétences
customer journey mapping researchXatoms is a pioneering company using AI and quantum chemistry to solve global water purification challenges. The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.
This will involve several different steps for the students, including:
- Conducting background research on customer journey mapping, our products and customers.
- Analyzing customer responses from surveys and interviews.
- Defining the phases and touchpoints of the purchasing process.
- Incorporating user actions, emotions, goals, and pain points in the customer journey map.
- Proposing solutions to minimize pain points while meeting business goals.
Bonus steps in the process would also include:
- Developing multiple customer journey maps to account for different experiences and paths.
By the end of the project, students should demonstrate:
- Understanding of our company and the importance of customer journey mapping
- Analysis and understanding of customer experiences
- Understanding of the purchasing process and how the customer interacts with our company in different phases
- Recommendations for improving customer experience
Bonus steps would include:
- Mapping multiple customer journeys
Final deliverables should include
- A final report.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of our target market
- Input on choices, problems or anything else the students might encounter.
Causes prises en charge
Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.
À propos de l'Compagnie
Représentation
Diversité et inclusion
Catégories soulignant la propriété et les valeurs de cette Compagnie
Entreprises appartenant à des minorités Propriété des femmes Petite entreprise Entreprise sociale Propriété des jeunes Propriété des immigrés Axé sur la communautéAt Xatoms, we’re building clean water solutions for all — using AI-discovered photocatalysts that purify contaminated water using only visible light. Our mission is to eliminate global water inequality, and that includes bringing sustainable, affordable water treatment to communities that need it most.
Over 2.2 billion people worldwide still lack access to clean drinking water — including many Indigenous communities right here in Canada. We're looking for a research-driven intern to help us understand these gaps and support our efforts to partner meaningfully with indigenous communities.
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Expectations:
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This role is not for everyone. Xatoms is a fast-growing startup where things move quickly, and you’ll be expected to jump in, take ownership, and work at a fast pace. It’s a place where initiative is key, and creativity is encouraged. If you thrive in a dynamic, high-energy environment and are ready to make a real impact, this is your chance.
You’ll work alongside a Forbes 30 Under 30 founding team. Expect brutal feedback—but also growth. We believe in direct, honest feedback because it helps us all improve, and we want you to be part of that process. You will have the opportunity to shape the go-to-market strategy for delivering clean water to underserved communities.
In return, you'll gain mentorship from leaders in both tech and social impact, with the freedom to drive your own initiatives and make a tangible mark on the company. This is a unique opportunity to be part of something meaningful and fast-moving, where your contributions truly matter!
Contact principal

Portails
-
Vancouver, British Columbia, Canada