The main goal for the project is to conduct search engine optimization research focusing on prominent competitors in the Education Technology Sector. This will involve several different steps for the learners, including:

- Identifying and analyzing the SEO strategies of prominent competitors in the Education Technology Sector.

- Conducting keyword research to understand the most relevant and high-traffic keywords in the sector.

- Analyzing backlink profiles and content strategies of competitors to identify opportunities for improvement.

- Developing a comprehensive report outlining the findings and recommendations for Edventive's SEO strategy.

By the end of the project, learners should complete the following tasks:

- A detailed analysis of the SEO strategies of prominent competitors in the Education Technology Sector.

- A comprehensive keyword research report highlighting the most relevant and high-traffic keywords in the sector.

- An analysis of backlink profiles and content strategies of competitors with recommendations for improvement.

- A final report outlining the findings and recommendations for Scooli's SEO strategy.

Final deliverables:

- A detailed report outlining the findings and recommendations for Scooli's SEO strategy.

- Presentation of the research findings and recommendations to the Scooli team.