Université de l'Ontario Français
Université de l'Ontario Français
Se connecter S'inscrire

Ammolite Mining Business Plan Development

Ouvert Ouvert le septembre 29, 2025
Contact principal
LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada
Caitlin Furby
Caitlin Furby
CEO
(26)
5
Portails
(1)
Voir tout
Projet
40 heures par Apprenant.e
Apprenant.e
N'importe où
Niveau Débutant

Portée du projet

Catégories
Gestion de projet
Compétences
marketing strategies market positioning competitive analysis strategic objectives operational efficiency business planning finance market analysis financial strategy sustainable business
Détails

The project involves developing a comprehensive business plan for LUCENTARA / Dinosty Fossils, a company specializing in the mining and distribution of ammolite, a rare and valuable gemstone. The goal is to create a strategic document that outlines the company's vision, mission, and objectives, while also detailing the operational, marketing, and financial strategies necessary for successful business operations. Learners will apply their knowledge of business management, marketing, and finance to analyze the current market landscape, identify potential challenges, and propose actionable solutions. The project will require a thorough understanding of the gemstone industry, competitive analysis, and the creation of a sustainable business model. This project is designed for students in a business administration program, allowing them to integrate theoretical knowledge with practical application in a real-world context.

Livrables

The deliverables for this project include a detailed business plan document that covers the company's strategic objectives, market analysis, marketing strategy, operational plan, and financial projections. Additionally, learners will present a summary of their findings and recommendations in a presentation format. The business plan should be comprehensive yet concise, providing clear insights and actionable strategies for LUCENTARA / Dinosty Fossils to enhance its market position and operational efficiency.

Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

À propos de l'Compagnie

Compagnie
https://www.dinostyfossils.ca
Lethbridge, Alberta, Canada
2 - 10 employé.es
Retail, Sales, Science, Trade & international business
Représentation
Entreprise familiale Propriété autochtone Propriété des neurodivergents Petite entreprise Propriété des femmes

Lucentara

Science | Technology | Innovation

Lucentara is a Canadian science and innovation company dedicated to advancing the study and application of ammolite and other natural materials. Founded by Caitlin Furby and Mark Turner, Lucentara operates at the intersection of geology, materials science, and design — exploring how nature’s rarest formations can inspire modern advancements in technology and sustainability.

Through ongoing research partnerships and applied experimentation, Lucentara develops cutting-edge methods for fossil preservation, laser restoration, and structural color analysis. Every discovery contributes to the deeper understanding of ammolite’s optical and geological properties, positioning Lucentara as a pioneer in natural photonics and gemstone science.

Lucentara represents the future of Canadian innovation — where art, science, and nature converge.

Dinosty Fossils

Mining | Restoration | Heritage

Dinosty Fossils is the foundation of Alberta’s ammolite industry — a mining and restoration company co-founded by Mark Turner and Caitlin Furby, specializing in the ethical extraction and preparation of ammonite fossils and gem-grade ammolite from the Bearpaw Formation.

Operating across more than 1,200 hectares of mineable land in Southern Alberta, Dinosty Fossils combines traditional field expertise with modern restoration technology to bring prehistoric treasures back to life. Every specimen is meticulously excavated, stabilized, and restored by hand, honoring both its geological origin and its natural artistry.

Through Dinosty Fossils, Furby and Turner have built one of Canada’s most respected fossil operations — supplying collectors, museums, and jewelers worldwide while preserving the integrity and story of each discovery.