Main Objective and Goals:

LaunchPath has already developed the foundational curriculum for its two business growth programs. This project now focuses on expanding, refining, and enhancing the content to create a more robust and interactive educational experience. Students will build upon existing materials to develop:

• Additional case studies tailored to diverse industries and Canadian business environments
• Expanded market research assignments with current data sources
• Advanced growth strategy exercises rooted in real-world application
• Interactive components and activities to increase learner engagement
• Suggested improvements to the course delivery format and structure

The ultimate goal is to evolve the current curriculum into a more dynamic, comprehensive program that continues to support LaunchPath’s mission of helping businesses start, grow, and scale successfully in Canada.

Expected Outcomes and Deliverables:

Students will deliver an expanded and enhanced set of curriculum materials for LaunchPath’s business growth programs. Deliverables will include:

• New or revised case studies and assignments
• An expanded module list (suggested lesson breakdowns)
• Enhanced interactive materials (quizzes, worksheets, simulations, etc.)
• An evaluation of the original content with improvement recommendations
• A finalized, cohesive curriculum package ready for use with clients, students, or partner institutions

Categories:

• Business Strategy
• Training & Development
• Curriculum Design
• Market Research
• Entrepreneurship

Skills Students Will Gain:

• Curriculum development
• Business strategy and scaling
• Market research
• Content writing and instructional design
• Project documentation and analysis
• User experience in learning environments

Tasks and Milestones:

Week 1–2: Onboarding & Review

• Review the original curriculum
• Conduct competitive analysis of similar business programs
• Identify opportunities for expansion or refinement

Week 3–5: Content Expansion

• Create or update case studies
• Develop new assignments, activities, and research tasks
• Outline new or revised modules

Week 6–7: Interactive Component Design

• Build out engagement tools (quizzes, templates, frameworks)
• Refine layout or formatting suggestions for final delivery

Week 8–10: Packaging & Final Edits

• Assemble the curriculum into one deliverable
• Provide an improvement memo and summary document
• Submit final presentation and recommendations

Final Deliverables:

• Expanded curriculum document (Word or PDF)
• Companion teaching assets (slides, exercises, quizzes)
• Summary report outlining the improvements and rationale
• Final presentation deck (optional)