Colour Me Christmas, a company specializing in festive educational experiences, aims to expand its reach by engaging with schools for speaking engagements, author tours, and workshops. The project involves developing a comprehensive strategy to secure meetings with school administrators and book these events. The goal is to create a structured approach that leverages existing classroom knowledge in marketing and communication. By understanding the needs of educational institutions and aligning them with Colour Me Christmas's offerings, the project will help the company establish a strong presence in the educational sector. The project will focus on crafting persuasive communication materials and identifying key decision-makers within schools.

- Analyze the current market for educational engagements.

- Develop a targeted outreach plan for school administrators.

- Create persuasive communication materials tailored to school needs.

- Identify and prioritize potential schools for engagement.

The project will result in a detailed engagement strategy document that outlines the steps to secure meetings with school administrators and book events. Additionally, the team will produce a set of communication materials, including email templates and presentation slides, designed to effectively convey Colour Me Christmas's offerings to schools.

- Engagement strategy document.

- Email templates for outreach.

- Presentation slides for meetings.

- List of prioritized schools for engagement.

-Booked meetings with school administrators, superintendents or other decision makers