Loohoo, a company aiming to enhance its social media presence, seeks a team of learners to develop engaging content for Instagram and TikTok. The project involves researching current social media trends and collaborating to create both static and video content. The goal is to increase brand awareness and conversion rates by crafting fun and innovative ways to engage with potential customers. Learners will apply their classroom knowledge of digital marketing and content creation to design a cohesive social media strategy. The project focuses on understanding audience preferences and leveraging platform-specific features to maximize reach and engagement.

The deliverables for this project include a comprehensive social media content plan and a series of static and video posts tailored for Instagram and TikTok. The team will also provide a report detailing the research findings on current trends and the rationale behind the chosen content strategies. Additionally, a presentation summarizing the project's outcomes and potential impact on brand awareness and conversion will be required.