Marketing Strategy Plan
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Portée du projet
Catégories
Communications Marketing numérique Expansion du marché Rédaction de textes Marketing sur les réseaux sociauxCompétences
marketing strategies target market marketingWe want students to help us build a marketing strategy plan to grow and engage our target market: Caribbean and Caribbean Americans. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain what we do?
- How can we grow our following and increase engagement?
I am available for meetings and consultation on the project to support the students work as much as possible in order to ensure the success of this project
À propos de l'Compagnie
Braata Productions is dedicated to giving Caribbean and Caribbean-American artistes a platform through which to showcase their work and talents.
Our mission is to bring Caribbean folk culture, artists, music, stories, movement and theatre into prominent spaces while achieving greater recognition for our various art forms. We provide entertainment and education to our patrons and give voice to our diverse experiences, performers, writers and directors. We aim to represent with creative authenticity the folk culture of the Caribbean islands.
VISION
Braata’s vision is to create a world where the cultural and historical traditions of the Caribbean islands are woven into the beautiful tapestry of global arts used to teach and inspire new generations to always reach for more.
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