Hawkeye Early Detection System is seeking a comprehensive digital marketing strategy and ad campaign for a newly launched startup. The startup aims to penetrate a competitive market and requires a robust online presence to attract and retain our customers, which is both schools and business in need of modern security systems with guns and weapons detection. The project involves analyzing the target audience, identifying key marketing channels, and creating a detailed marketing plan. Additionally, the team will design and implement an ad campaign that leverages social media, search engine marketing, and other relevant platforms. The goal is to increase brand awareness, drive traffic to the startup's website, and ultimately boost conversions.

Hawkeye EDS is an early detection and warning system for schools to detect both visible and concealed weapons on a person approaching the property of a school. The Hawkeye Early Detection System is a web-based software platform and mobile app that utilizes AI-enhanced video, facial recognition, and a new technology apparatus for detecting concealed weapons. The platform itself has a web interface for Administrators, and the mobile app is for faculty and staff to be involved in the decision-making of threats and false alarms.

Key tasks include:

- Conducting market research to understand the target audience and competitors.

- Developing a digital marketing strategy tailored to the startup's goals.

- Creating and managing an ad campaign across various digital platforms and social medias.

- Monitoring and analyzing the performance of the marketing efforts.

The project deliverables will include a comprehensive marketing strategy document and a detailed ad campaign plan. Additionally, the team will provide social media recommendations ands target audience strategies for the ad campaign, including insights and recommendations for future improvements.

Deliverables include:

- A digital marketing strategy and presentation.

- An ad campaign plan with creative assets.

- Performance metrics report with analysis and recommendations.