Earth Studios, a company focused on community building through the ceramic arts aims to enhance its market presence and sales performance. The project involves developing a comprehensive market penetration strategy that aligns with Earth Studios' values and objectives. The team will analyze current market trends, identify potential customer segments, and evaluate competitors' strategies. By leveraging classroom knowledge in marketing and sales, learners will propose and implement actionable strategies to increase brand awareness and customer engagement. The project will focus on sustainable marketing practices and innovative sales techniques that can be realistically implemented within a limited budget. The goal is to provide Earth Studios with a clear roadmap to boost its market share and sales figures.

The deliverables for this project include a detailed market calendar a strategic marketing plan, and a presentation summarizing the proposed strategies. The strategic marketing plan will outline specific actions for increasing market penetration, including digital marketing tactics and delivery of sales initiatives. The final presentation will be delivered to Earth Studios' management team, highlighting key findings and recommendations for sustained and future growth.