Colour Me Gifted, a company specializing in unique and personalized gifts, is looking to enhance its online presence by setting up a fully functional e-commerce shop on Wix. The goal of this project is to create visually appealing product listings that accurately represent the brand's offerings and to ensure that the online shop is user-friendly and operational. This involves uploading product images and descriptions, configuring the website's shopping functionalities, and ensuring a seamless user experience. The project provides an opportunity for learners to apply their knowledge of digital marketing, web design, and e-commerce platforms. By the end of this project, the team will have gained practical experience in setting up an online store, a valuable skill in today's digital economy. The shop is already built with 3 product listings as example. The purpose would be to add all other products. The website was recently moved off of shopify and the product listings need to be uploaded

The deliverables for this project include a set of high-quality product visuals that align with the brand's aesthetic, a fully functional online shop on Wix with all products listed, and an operational checkout process. Additionally, the team will provide a brief report detailing the setup process and any recommendations for future improvements. The project will culminate in a presentation showcasing the completed online shop and the strategies used to achieve the desired outcomes.